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Web design & SEO

Be found.
Be understood.
Be chosen.

A website that helps the right people find you, understand your value, and take the next step.

AMG connects thoughtful web design, clear content, and search engine optimization to build a stronger digital presence for your business.

AMG / Digital experiencePurpose, built in.
Your next chapter.
Clarity at every click

Designed for
real people.

Start a conversation
Search visibility. Clear experience. Meaningful action.

More than a new look

Close the gap between
attention and action.

A website can look polished and still leave visitors unsure, frustrated, or unable to find you. We connect the experience on the page with the reasons people arrive.

“Our website doesn’t reflect the quality of our business.”

Dated design, confusing navigation, or an awkward mobile experience can undermine a strong first impression.

The focus

A responsive website with a clear structure, consistent branding, and content that makes your value easy to understand.

“The right people aren’t finding us.”

Your services may be hard to discover when important pages are missing, unclear, or difficult for search engines to access.

The focus

Search-informed page planning, useful content, and technical checks that support discovery and understanding.

“People visit, but too few take the next step.”

Unclear offers, buried contact options, and unnecessary friction can interrupt an otherwise promising visit.

The focus

Focused calls to action, simpler inquiry paths, and measurement that helps identify where the experience can improve.

Who it’s for

For your launch.
Your refresh.
Your next stage.

For businesses of every size that need their website to do more than simply exist.

We start with what your business needs, whether that means improving an existing site, creating a new one, or developing a focused SEO plan.

Launching a business or new offer

Build a credible digital home with the right content, structure, and next steps from the start.

Outgrowing your current website

Bring the experience into line with your brand, capabilities, and the customers you serve today.

Improving search visibility

Understand what is limiting discovery and prioritize useful content and technical improvements.

Making inquiries easier

Give visitors a clearer path from exploring your services to contacting you or booking a conversation.

What you receive

Design with purpose.
Search with direction.

Every engagement has an agreed scope. These are the building blocks we can bring together for a new website, a redesign, or focused SEO work.

Discovery & structure

A clear plan for the experience

Possible deliverables

Website review, audience and search research, sitemap, page priorities, content outline, and wireframes.

What it helps you do

Focus the website on the questions visitors need answered and the actions that matter to your business.

Design & development

A cohesive, responsive website

Possible deliverables

Page design and development, responsive layouts, brand integration, agreed content entry, forms, and booking connections.

What it helps you do

Present your business consistently and give people a usable experience across desktop, tablet, and mobile.

Search foundations

A stronger starting point for discovery

Possible deliverables

Page titles and descriptions, heading structure, internal links, image text alternatives, indexing checks, sitemap, and relevant structured data.

What it helps you do

Make important content clearer to visitors and search engines, while addressing avoidable barriers to discovery.

Testing & launch

A considered handoff

Possible deliverables

Device and browser checks, form testing, performance review, keyboard and contrast checks, redirect planning, and editing guidance.

What it helps you do

Launch with a tested experience, fewer avoidable issues, and a clearer understanding of how to manage your site.

Measurement & improvement

A basis for better decisions

Possible deliverables

Search Console and analytics setup or review, agreed conversion events, baseline reporting, and a prioritized improvement plan.

What it helps you do

Understand how people find and use the site, then choose the next improvements using evidence.

Your proposal defines the pages, features, content responsibilities, integrations, review rounds, and investment. Hosting, licenses, maintenance, and ongoing SEO are specified separately where needed.

Built to launch. Ready to evolve.

SEO is a foundation.
And an ongoing practice.

A new website and an ongoing SEO engagement solve different needs. We make that distinction clear before work begins.

At launch

Get the essentials working together.

Build search considerations into the site’s structure, content, and technical setup. Check that priority pages can be accessed, understood, and submitted for discovery.

  • Search-informed page structure and messaging
  • On-page optimization and internal linking
  • Indexing, sitemap, and launch checks
Over time

Learn, refine, and build on the baseline.

Where ongoing support is included, review search data, address emerging issues, improve priority pages, and develop content around relevant customer needs.

  • Performance and search-query review
  • Content and technical improvement priorities
  • Progress reporting tied to agreed goals

We work toward stronger visibility and a better customer experience. Rankings, traffic, and inquiries depend on many factors and are not guaranteed.

How we work

From a clearer plan
to a better experience.

The same collaborative AMG process, shaped around the decisions and details that make a website work.

Discover

We learn your goals, audience, offer, and current website. We review available search and usage data and identify what needs to change.

A shared starting point

Define

We agree on the sitemap, page priorities, content needs, features, and measures of success before design and development begin.

A focused plan

Create

We design and build the agreed experience, connect the content and SEO foundations, and review layouts and functionality with you.

A tested website

Grow

We launch, verify the agreed tracking and search setup, and hand over the site. Ongoing optimization follows the support plan in your scope.

A path beyond launch

Common questions

A clearer picture.
Before we begin.

Let’s talk about what your current website does well, what is getting in the way, and what comes next.

Book a Strategy Call (opens in a new tab)
Can you improve our existing website, or do we need a new one?

A new website is not always necessary. We review the platform, structure, content, usability, and technical condition first. A focused improvement project may be enough. If the existing setup limits what you need, we explain the case for a redesign.

Can we hire AMG for SEO without a website redesign?

Yes. SEO can be scoped as a focused audit, a set of prioritized improvements, or ongoing support. We first assess the site and the access available so we can distinguish changes we can implement from those that require your developer or platform provider.

Is SEO included in a website project?

We plan for agreed search foundations as part of the website scope. Ongoing content development, monitoring, and optimization are not automatically included. Your proposal identifies the launch work and any continuing SEO support separately.

How long does SEO take, and can you guarantee rankings?

SEO takes time, and the impact of changes can vary from weeks to months. Competition, content, site history, and search systems all affect results. We do not guarantee rankings, traffic, or a fixed number of leads. We agree on meaningful measures and review progress against a baseline. Read Google’s SEO guidance (opens in a new tab).

What does a website cost, and how long will it take?

The number of pages, content readiness, features, integrations, and approval process all affect the scope. After discovery, we provide a proposal with deliverables, timing, and investment. Share any launch deadline early so we can plan around it.

Who provides the copy, images, and brand assets?

We agree on content responsibilities before work begins. You can provide approved materials, or we can scope copy development, content organization, and image sourcing. Brand strategy or a new visual identity can be added as a connected service when needed.

Will the website work on mobile and be easy to update?

Responsive layouts are part of the website work we agree to deliver. We test key pages and interactions across relevant screen sizes. The platform and editing approach are selected around your needs, with handoff guidance for the areas your team will manage.

What happens to our existing links and search presence during a redesign?

Where URLs change, we plan redirects from important existing pages, review internal links and canonical URLs, and check the new sitemap and indexing settings. These steps help reduce avoidable disruption, but no migration can promise unchanged search performance.

Do you provide hosting, maintenance, or support after launch?

We clarify hosting, domain access, software licenses, backups, updates, and ongoing support in the proposal. These are not assumed to be included in every build. We can discuss a continuing support arrangement based on your platform and needs.

Start with a conversation

Let’s make your website
work with purpose.

Tell us what you need your website to do. We’ll talk through the experience, visibility, and next steps that make sense for your business.

Book a Strategy Call (opens in a new tab)A 30-minute conversation about your business and goals.